What is Brighter Planet’s 350 Challenge, exactly?
The 350 Challenge is a small way to show our support to fight climate change. The more bloggers that get this badge, the better. Thousands of readers will know that the climate movement is spreading far beyond the typical “environmental” realm and into the norm.To join in, get the bage from http://350.brighterplanet.com/, post the badge to your site, let them know, and they will offset 350 pounds of carbon in your name. That's like flicking off 100 lightbulbs for a day. Or going two full weeks without your car!
Why carbon offsets?
Carbon offsets play a crucial role in building a sustainable society. Many renewable energy projects are well suited to produce energy and meet stringent standards, but lack sufficient financing. Carbon offsets fill that void by investing in these projects.Who is Brighter Planet?
Brighter Planet helps people like me and you measure, reduce and offset their carbon footprints. They are committed to demonstrating that small, day-to-day actions can make a huge difference for the environment.